Hydrogen is seen as the fuel for the XXI century. In this vision, hydrogen is manufactured in large-scale industrial facilities to ensure storage of energy from renewable sources. This approach has inherent full-cycle inefficiencies and high costs. CONVERGE! advocates a radically different approach, namely the exploitation of Natural Hydrogen that occurs in some geological environments. Natural hydrogen is a primary and clean energy resource. The identification of hundreds of natural hydrogen seeps all over the world opens the possibility of commercial exploitation. CONVERGE! is actively engaged in research towards identifying and understanding the occurrence of natural hydrogen and its potential as an energy source and alternative.